Gambling in Telegram: A Project Ruined from the Start or a Chance for Revival
Gambling in Telegram: A Project Ruined from the Start or a Chance for Revival?
Gambling in Telegram: A Project Ruined from the Start or a Chance for Revival?
Telegram has always attracted entrepreneurs with its openness and the potential for quick earnings. This was especially true for Mini Apps—small applications built directly into the messenger. One of the first companies to take the risk of launching gambling in this format was JetTon. The prospects seemed promising: a massive audience, convenient tools, and minimal restrictions. However, instead of a profitable business, the project faced widespread bans, resulting in losses of $13 million.
How did this happen? Why did gambling Mini Apps in Telegram fail to meet expectations? Let’s take a closer look at how this market developed, which cases were the most telling, and whether there is a future for gambling in Telegram.
Why Did Mini Apps Seem Like the Perfect Solution?
Telegram is not just a messenger; it is an entire ecosystem with a multimillion-user audience. Mini Apps allowed the seamless integration of casinos, betting, and lotteries directly into chats, bypassing traditional platforms. In 2021, this market started growing rapidly, and by 2024, major companies had jumped on board, inspired by the success of crypto-clickers like Notcoin and Hamster Combat.
Another advantage was advertising: the cost of 1,000 impressions in Telegram channels started at just €2 when purchased directly, making it significantly cheaper than traditional ad traffic. Thanks to aggressive marketing, large-scale promotions with valuable prizes, and cryptocurrency integration, the audience for gambling Mini Apps expanded quickly.
Key Problems: Bans, Regulation, and Profitability
Despite rapid development, the Telegram gambling market faced serious challenges:
Strict bans – Initially, Telegram did not regulate Mini Apps, but later, it began mass-blocking applications with gambling mechanics. JetTon and other projects lost millions due to the sudden removal of their apps.
Lack of clear regulation – Unlike traditional online casinos that operate under licenses, Mini Apps remained in a gray area. This led to legal risks and bans in several countries.
Longer return on investment – In traditional online casinos, CPA traffic pays off within approximately four months, whereas in Telegram gambling, this period extends to a year. The high risk of bans further complicated investment recovery.
Does Gambling in Telegram Have a Future?
Despite the failures of major projects, Telegram remains a promising platform for the gaming industry. In the future, the messenger may introduce clearer rules for Mini Apps, allowing the gambling sector to develop legally.
Some companies are already experimenting with new approaches, such as integration with Web3 and decentralized platforms. However, for now, launching gambling Mini Apps in Telegram is a high-risk venture, and investors in this market should carefully evaluate their opportunities.
Telegram has always attracted entrepreneurs with its openness and the potential for quick earnings. This was especially true for Mini Apps—small applications built directly into the messenger. One of the first companies to take the risk of launching gambling in this format was JetTon. The prospects seemed promising: a massive audience, convenient tools, and minimal restrictions. However, instead of a profitable business, the project faced widespread bans, resulting in losses of $13 million.
How did this happen? Why did gambling Mini Apps in Telegram fail to meet expectations? Let’s take a closer look at how this market developed, which cases were the most telling, and whether there is a future for gambling in Telegram.
Why Did Mini Apps Seem Like the Perfect Solution?
Telegram is not just a messenger; it is an entire ecosystem with a multimillion-user audience. Mini Apps allowed the seamless integration of casinos, betting, and lotteries directly into chats, bypassing traditional platforms. In 2021, this market started growing rapidly, and by 2024, major companies had jumped on board, inspired by the success of crypto-clickers like Notcoin and Hamster Combat.
Another advantage was advertising: the cost of 1,000 impressions in Telegram channels started at just €2 when purchased directly, making it significantly cheaper than traditional ad traffic. Thanks to aggressive marketing, large-scale promotions with valuable prizes, and cryptocurrency integration, the audience for gambling Mini Apps expanded quickly.
Key Problems: Bans, Regulation, and Profitability
Despite rapid development, the Telegram gambling market faced serious challenges:
Strict bans – Initially, Telegram did not regulate Mini Apps, but later, it began mass-blocking applications with gambling mechanics. JetTon and other projects lost millions due to the sudden removal of their apps.
Lack of clear regulation – Unlike traditional online casinos that operate under licenses, Mini Apps remained in a gray area. This led to legal risks and bans in several countries.
Longer return on investment – In traditional online casinos, CPA traffic pays off within approximately four months, whereas in Telegram gambling, this period extends to a year. The high risk of bans further complicated investment recovery.
Does Gambling in Telegram Have a Future?
Despite the failures of major projects, Telegram remains a promising platform for the gaming industry. In the future, the messenger may introduce clearer rules for Mini Apps, allowing the gambling sector to develop legally.
Some companies are already experimenting with new approaches, such as integration with Web3 and decentralized platforms. However, for now, launching gambling Mini Apps in Telegram is a high-risk venture, and investors in this market should carefully evaluate their opportunities.